“Sorry, We’re Not Interested in Basketball” — The Story of How Adidas Missed the Billion-Dollar Boat
It’s early 1984, and Nike is in trouble. Basketball? That world belonged to Converse and Adidas. Converse had Magic Johnson and Larry Bird. Adidas had Kareem Abdul-Jabbar. And Nike? A meager 17% market share, an embarrassing foothold in the game, and no stars in their court. Nike needed a miracle. Enter a promising college player, […]
Read More “Sorry, We’re Not Interested in Basketball” — The Story of How Adidas Missed the Billion-Dollar Boat